The Colorado Association of Health Plans (CAHP) today announced the launch of its new brand identity, marking an exciting evolution in how the organization represents Colorado’s health insurance carriers and the communities they serve.
The refreshed logo and visual identity feature clean lines, modern typography, and a contemporary mountain motif—symbolizing stability, collaboration, and the shared goal of building a healthier Colorado.
“This rebrand reflects who we are today—forward-looking, collaborative, and deeply committed to ensuring access to affordable, high-quality care for Coloradans,” said Kevin McFatridge, Executive Director of CAHP. “Our members, partners, and policymakers are navigating a rapidly changing health care environment, and CAHP’s updated brand better aligns with that energy and focus.”
The redesign underscores CAHP’s role as the voice of Colorado’s health plans on issues spanning affordability, access, regulatory alignment, and innovation. The new look represents an organization that continues to evolve alongside the industry it serves while staying grounded in its mission to advocate for sound, sustainable health policy.
CAHP’s new branding will appear across its digital platforms, publications, and member communications beginning this week.
About CAHP
The Colorado Association of Health Plans (CAHP) represents the state’s leading health insurance carriers, working to ensure access to affordable, high-quality health care for all Coloradans. CAHP advocates for sound policy, fosters collaboration among stakeholders, and serves as a trusted voice on health system innovation and affordability.
For more information, visit www.colohealthplans.org.
